Degree RNCP Level 7, equivalent to 6 years of higher education
Entry-level Master’s degree
Duration 12 months
Credits 75 ECTS
Format Work-Study Program, Initial or Continuing Education
Language French
Campus Paris-Villejuif
Back to School October 2027

Admissions

A 5-year degree is required. No prior programming experience is required.

Check your eligibility, choose your program track, and apply to the MSc in AI & Data for Marketing & Communication.

Practical Information

Back to SchoolOctober 2027
Duration12 months
CampusParis - Villejuif
Language of InstructionFrench
Credits75 ECTS
TitleRNCP Level 7 · RNCP 38584 · aivancity Certifying Body

Access Profile

The MSc program is open to applicants who have completed five years of higher education and have a background in marketing, communications, digital marketing, CRM, customer relations, or customer experience.

No prior programming experience is required for admission. The 20-hour online "Boarding for aivancity" course prepares students for the fundamentals of Python, SQL, data, APIs, and programming before the seminars begin.

Illustration: Marketing and Communication candidates for the MSc program

4 options

Choose yours

Alternance

Apprenticeship or vocational training contract. Schedule: 1 week at Aivancity / 3 weeks at a company. No tuition fees are charged to the apprentice, subject to the applicable coverage conditions.

Admission requirements: The student must be a citizen of the European Union or, if an international student, reside in France and provide proof of having completed at least one year of initial higher education in France.

 

1 week of school
3 weeks at a company

Covered, subject to eligibility requirements

Work-Study Program

Schedule: 1 week at Aivancity / 3 weeks at a company, with an internship agreement.

 

1 week of school
3 weeks at a company

12,500€*Tuition

Full-time Initial Training

Program at aivancity, supplemented by a professional internship lasting at least 4 months from September through December. Funding opportunities are available for students residing in France through a partnership between aivancity and Umanity.

 

Continuous immersion
followed by a 4-month internship

12,500€*Tuition

Continuing education

For professionals who want to develop dual expertise in AI and data applied to marketing, communications, and customer relations while continuing to work.

 

Flexible Schedule
compatible with professional activities

€12,500 (excluding tax)*€15,000 (including tax)*

* Fees and terms listed for the 2027 school year in the source brochure are subject to change before the start of each school year.

Application Process

Two steps to apply

1

Application Form

  • Resume
  • Degrees and Transcripts
  • Academic Background and Professional Experience
  • Career Plan

2

Introductory video

A short video in which the candidate can present their background, motivations, career goals, and the reasons why they want to expand their expertise in marketing or communications to include AI and data.

Illustration: Supporting candidates from the application process through the application

Request information

Do you have a question about the program, the details, or funding?

Please provide your contact information, and the admissions team for the MSc in AI & Data for Marketing & Communication will get back to you.

  • A personalized response regarding your eligibility and the terms of your plan.
  • Financing details based on your situation.
  • Support through the application process.
 

You already know your business. Now learn how to transform it with AI and data.

The information presented on this page is provided for informational purposes only and is not binding. Given the rapid evolution of artificial intelligence and data, aivancity reserves the right to modify the program content, certifications, terms and conditions, schedule, and fees. The final terms and conditions are those provided at the time of registration.