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Villejuif Campus
151 Maxime Gorki Boulevard, 94800 Villejuif
Nice Campus
4 Bd Carabacel, 06000 Nice
Degree RNCP Level 7, equivalent to 6 years of higher education
Entry-level Master’s degree
Duration 12 months
Credits 75 ECTS
Format Work-Study Program, Initial or Continuing Education
Language French
Campus Paris-Villejuif
Back to School October 2027
Careers
There is no shortage of careers in marketing and communications. The skills required to pursue them are constantly changing.
The MSc does not replace the specialization gained in a Bac+5 program. It builds upon it.
The MSc does not replace the specialization gained through a five-year degree program. It builds upon it. Marketing, Communication, CRM, Customer Relations, and Customer Experience remain the foundation of the profession; data and AI broaden the role, responsibilities, and career prospects.
Two Trends
Augmented Professions
Augmented Work
Augmented Marketing Manager
Make better use of data, automate certain analyses, identify the right AI use cases, and devote more time to strategy, positioning, and value creation.
Augmented Work
Augmented Brand Manager
Leverage generative AI and customer intelligence to better understand audiences, accelerate content creation, personalize campaigns, and ensure brand consistency at scale.
Augmented Work
Head of Augmented Communications
Use AI for content monitoring, creation, adaptation, and distribution, while strengthening editorial strategy, reputation, message consistency, and relationships with audiences.
Augmented Work
CRM & Customer Loyalty Manager (Advanced)
Leverage customer data, predictive models, and AI to enhance segmentation, anticipate behavior, personalize interactions, and optimize customer value.
Augmented Work
Augmented Customer Experience Manager
Analyze customer journeys, identify pain points, and orchestrate experiences that combine data, personalization, AI assistants, and AI agents.
Augmented Work
Head of Acquisition & Augmented Media
Manage Search, Social Ads, programmatic advertising, retail media, and conversational platforms using data and AI to optimize targeting, content, investments, and performance.
Augmented Work
Augmented Content & Social Media Manager
Transition from manual production to the design of augmented editorial systems capable of generating, adapting, personalizing, and evaluating content in a way that aligns with the brand.
Augmented Work
Marketing / Customer Data Analyst
Transform customer data, campaigns, and customer journeys into analyses, visualizations, segmentations, and actionable recommendations for marketing teams.
Two Trends
New hybrid roles
Hybrid role
AI & Data Project Manager - Marketing
Lead AI and data projects applied to marketing, communications, or customer relations, from scoping to deployment.
Hybrid role
Marketing AI Product Owner
Transform a marketing need into an AI product, coordinate business units and technical teams, and oversee its development.
Hybrid role
AI Marketing Transformation Consultant
Support organizations in identifying use cases, transforming processes, and integrating data, generative AI, and chatbots.
Hybrid role
Marketing Automation & AI Lead
Identify, design, and manage the intelligent automation of marketing campaigns, content, interactions, and processes.
Hybrid role
GenAI Brand & Content Manager
Structure and govern the use of generative AI for content creation, brand consistency, and personalization at scale.
Hybrid role
Agentic Customer Experience Manager
Design and oversee customer journeys in which AI agents, data, CRM, content, and human interactions are seamlessly integrated.
Hybrid role
AI Search & GEO Strategist
Increase brand visibility in search engines and generative interfaces by combining SEO, AEO, GEO, content, data, and new acquisition environments.
Where to Practice
Work Environments
Marketing & Communications Department Digital & E-commerce Departments CRM & Customer Relations Departments Communications and Media Agencies Consulting Firms Consumer Goods and Retail Groups Technology Companies & Platforms Banks, Insurance Companies, Telecommunications, and Service Providers Startups & scale-ups MarTech, AdTech, and Customer Experience Tech
The output profile
Marketing & Communications
Understanding customers, audiences, brands, content, media, and customer journeys.
Data & AI
Analyze data, understand models, and build and test AI solutions.
Transformation
Drive change, coordinate people and resources, and create value for both the customer and the organization.
The MSc does not prepare students for a single career path. It prepares them for a new generation of careers in marketing, communications, and customer relations.
The information presented on this page is provided for informational purposes only and is not binding. Given the rapid evolution of artificial intelligence and data, aivancity reserves the right to modify the program content, certifications, terms and conditions, schedule, and fees. The final terms and conditions are those provided at the time of registration.