Image
Search
Menu
Close
Villejuif Campus
151 Maxime Gorki Boulevard, 94800 Villejuif
Nice Campus
4 Bd Carabacel, 06000 Nice
Degree RNCP Level 7, equivalent to 6 years of higher education
Entry-level Master’s degree
Duration 12 months
Credits 75 ECTS
Format Work-Study Program, Initial or Continuing Education
Language French
Campus Paris-Villejuif
Back to School October 2027
Presentation
MSc in AI & Data for Marketing & Communication
A 6-year post-baccalaureate program in AI and Data designed for careers in marketing, communications, and customer relations.
State-recognized · RNCP Level 7 Certification Project Manager in Artificial Intelligence Solutions Development · RNCP 38584 · Certifying Body: aivancity
12 monthsDuration
75 ECTSCredits
Paris · VillejuifCampus
October 2027Back to School
FrenchEducation
Why now?
Marketing and Communication: How AI Is Transforming Professions and Shaping the Future of Skills.
Professions in marketing, communications, customer relations, CRM, media, branding, and digital are among the first to be profoundly transformed by artificial intelligence. A growing proportion of the tasks historically assigned to junior staff can now be accelerated, enhanced, or performed by AI.
This transformation does not mean that these professions will disappear. It means that their focus is shifting: when producing ten, one hundred, or one thousand variations becomes almost instantaneous, the value of the professional shifts toward their ability to understand, imagine, choose, orchestrate, influence, decide, and take responsibility.
For years, early professional experience in these roles has centered on production, execution, and analysis: reporting, benchmarks, content, creative variations, publications, segmentation, CRM campaigns, market monitoring, search engine optimization, presentations, and recommendations. Generative AI and chatbots can now accelerate or handle an increasing portion of these tasks.
A LinkedIn study published in 2025 shows a 10% year-over-year decline in the hiring of recent graduates for marketing and communications positions across several markets surveyed, amid the automation of tasks previously assigned to junior employees.
The goal of training, therefore, is less about learning a new tool and more about shifting the focus of professionals toward skills that are harder to automate: understanding customers, creativity, cultural intelligence, brand judgment, strategy, storytelling, influence, and accountability.
AI multiplies what can be produced. Humans remain responsible for what is worth creating.
What the Numbers Say
Marketing and communications are already undergoing an AI-driven transformation.
0%
Marketing and communications professionals report that they have already adopted artificial intelligence.
Salesforce, State of Marketing 2026
0%
Marketing and communications organizations that have adopted generative AI are already using it for creative work. Among the top-performing organizations, 84% are doing so.
Gartner, 2025 GenAI Marketing Survey
0%
Some marketers say they are ready to rely on AI to respond directly to customers in order to scale their operations.
Salesforce, State of Marketing 2026
0%
Skills currently used in the marketing and communications fields are expected to be transformed or become obsolete by 2030.
World Economic Forum, Future of Jobs Report 2025
Yesterday
Produce > Adapt > Publish > Target > Distribute > Analyze > Optimize
→
Tomorrow
Understand > Envision > Choose > Customize > Coordinate > Influence > Decide
It's not just the tool that's changing. It's the value expected of the professional.
The Promise of the MSc
What the MSc is. What it isn't.
You're already familiar with marketing and communications. Now learn how to transform them.
The MSc program is designed for graduates with a five-year degree who have already received training in marketing, communications, digital marketing, CRM, customer relations, or customer experience. It does not repeat their professional training. Instead, it provides them with a second skill set that has become essential: expertise in AI and data.
No data scientists. No AI engineers. The program equips marketers and communications professionals with the skills to understand, use, build, and manage AI and data solutions in their own professional environments.
It's not
- A new general education program in marketing or communications.
- A program designed to train students to become data scientists or AI engineers.
- A catalog of tools or prompts without a data architecture, governance, or project management.
- A specialization that replaces the previously earned five-year professional degree.
That's
- Dual expertise: industry expertise + data + AI.
- A journey to understand technology at the level needed to work with it, choose it, challenge it, and manage it.
- A training program focused on customer data, content, branding, media, CRM, customer acquisition, customer journey, and customer relationships.
- Learning by Doing: Analyses, Creation Systems, Agents, Orchestrations, and Transformation Blueprints.
- A training program that covers governance, trust, the GDPR, the AI Act, intellectual property, brand safety, and human oversight.
Marketing & Communication + Data + AI
Three skills that are now inseparable when it comes to understanding customers, building brands, creating experiences, and transforming business lines.
Double recognition
- MSc in AI & Data for Marketing & Communication—a 6-year degree program from aivancity.
- RNCP Level 7 Certification: Project Manager for Artificial Intelligence Solutions Development.
- RNCP 38584 - Certifying Body: aivancity.
This certification attests to expertise in data, artificial intelligence, AI solution development, leveraging results, and managing AI projects—all applied here to address challenges in marketing, communications, and customer relations.
Who is this program intended for?
The MSc program is open to applicants who have completed five years of higher education and have a background in:
- Marketing
- Communication
- Digital Marketing
- CRM
- Customer Relations
- Customer Experience
No prior programming experience is required for admission. Before the start of the school year, admitted students participate in “Boarding for aivancity,” a 20-hour online preparatory program covering Python, SQL, data, APIs, and programming fundamentals.
What the MSc Program Covers
→→→→→
With discernment as our guiding principle.
01 · Master
Master
Gain a sufficient understanding of the technology to use, select, build, evaluate, and manage data, analytics, machine learning, generative AI, agent-based AI, architectures, models, and tools.
02 · Increase
Increase
Leverage AI and data to enhance customer insight, CRM, segmentation, personalization, customer acquisition, media, branding, content, customer experience, and performance.
03 · Build
Build
Moving from using tools to designing solutions: RAG, multimodality, Creative AI, applications, agents, workflows, and multi-agent systems.
04 · Governing
To govern
Innovating Without Losing Trust: Data Governance, GDPR, Consent, the AI Act, Intellectual Property, Bias, Brand Safety, Deepfakes, Transparency, and Human Oversight.
05 · Drive
Drive
Turning an AI opportunity into a value-creating project: scope definition, Build/Buy/Partner, budget, TCO, ROI, KPIs, risks, adoption, and change management.
06 · Transform
Transform
Rethinking processes, customer journeys, workflows, operating models, roles, and skills for a world where humans and agents collaborate.
When AI can generate a thousand responses, value shifts to the ability to choose the one that deserves to exist.
Request information
Does this program match your profile?
Please provide your contact information: the admissions team for the MSc in AI & Data for Marketing & Communication will contact you to discuss your background, the most suitable program option, and financial aid.
- A personalized response regarding your eligibility and the terms of your plan.
- Details on the course content and pace.
- Support through the application process.
Four options
One program, four ways to follow it.
Alternance
Apprenticeship or vocational training contract. Schedule: 1 week at Aivancity / 3 weeks at a company. Specific admission requirements for international students are outlined in the Admissions section.
1 week of school
3 weeks at a company
Work-Study Program
Same schedule: 1 week at Aivancity / 3 weeks at a company, with an internship agreement.
1 week of school
3 weeks at a company
Full-time Initial Training
An intensive program at Aivancity, followed by a professional internship lasting at least 4 months from September through December. Time outside of seminars is devoted to AI Portfolio Marketing, certifications, projects, and supervised assignments. The AI Clinic can serve as a testing ground.
Continuous immersion
followed by a 4-month internship
Continuing education
For professionals who want to incorporate AI and data into their expertise in marketing, communications, and customer relations while continuing their current work.
Flexible Schedule
compatible with professional activities
The Program at a Glance
4 Phases, from Data Mastery to AI Orchestration
Phase 1 · Seminars 1–3
From marketing data to AI-ready customer insights.
Phase 2 · Seminars 4–6
From customer insight to creation and foresight.
Phase 3 · Seminars 7–9
When AI is no longer content to simply create, but begins to take action.
Phase 4 · Seminars 10–11
Creating value with AI and redefining business roles.
View details on the 11 seminars, the Marketing AI Product Portfolio, and the certifications →
Careers at a Glance
An MSc doesn't give you a new career. It enhances the one you already have.
Marketing Manager, Brand Manager, Communications Manager, CRM, Content & Social Media Manager—now enhanced: same roles, with a new AI & Data component. The program also opens the door to hybrid roles such as AI & Data Project Manager or Marketing AI Product Owner.
Augmented Marketing Manager Augmented Brand Manager Augmented Communications Manager Augmented CRM & Loyalty Manager Augmented Customer Experience Manager AI & Data Project Manager - Marketing Marketing AI Product Owner
The Experiment, at a Glance
Learn by doing, not just through theory.
- 11 weeks of seminars.
- Each week: 24 hours of intensive classes + 6 hours of supervised AI Marketing Portfolio work.
- Boarding for aivancity: 20 hours of online training before the start of the school year, in collaboration with LinkedIn Learning.
- A total of 350 hours of training.
- 6 applied projects included in the Marketing AI Product Portfolio.
- 2 integrated professional certifications.
- Work-study schedule: 1 week at Aivancity, 3 weeks at a company.
Learn > Experiment > Build > Apply > Transform
Why aivancity?
Because an MSc program that prepares students for marketing and communication in the age of AI must be designed by a school founded with AI in mind.
aivancity is a French Grande École dedicated to Artificial Intelligence and Data. Its hybrid model combines three dimensions: technology, business, and ethics.
Technology
Have a sufficient understanding of AI and data to design, build, evaluate, and manage solutions.
Business
Never learn a technology without understanding what it transforms and what value it can create.
Ethics
Never confuse what AI can do with what it should do.
State-recognizedInstitution of higher education
Grande ÉcoleAlso awards a degree equivalent to a five-year post-secondary program (Bac+5) conferring the Master’s degree (Grande École Program)
No. 1 in FranceAI & Data Science, Eduniversal 2026 Ranking,3rd consecutive year
5 PalmsEduniversal Schools of Excellence in AI & IT 2025
Top 2Le Figaro Étudiant 2026
Mission-Driven SchoolMission-Driven Company
10,000+Professionals trained in AI
250+Partner Companies
120+Organizations supported through the AI Clinic
50International Agreements
4 research chairsResearch
46 publicationsIncluding 19 ranked A/B
5 yearsGuaranteed updates to the degree© for MSc programs
The Campus
Your campus in the heart of Greater Paris
Campus: Paris - Villejuif. An ecosystem for learning, experimentation, networking, and transformation, at the intersection of Artificial Intelligence, Data, Healthcare, Research, Innovation, and Entrepreneurship.
- Collaborative Spaces
- State-of-the-art classrooms
- Conferences & Events
- Business Matchmaking Events
- Wellness Activities
- Research & Innovation
- AI Clinic
- Entrepreneur District
Marketing and Communication remain the core fields. AI and data are becoming a new component of expertise.
The information presented on this page is provided for informational purposes only and is not binding. Given the rapid evolution of artificial intelligence and data, aivancity reserves the right to modify the program content, certifications, terms and conditions, schedule, and fees. The final terms and conditions are those provided at the time of registration.