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Villejuif Campus
151 Maxime Gorki Boulevard, 94800 Villejuif
Nice Campus
4 Bd Carabacel, 06000 Nice
Degree RNCP Level 7, equivalent to 6 years of higher education
Entry-level Master’s degree
Duration 12 months
Credits 75 ECTS
Format Work-Study Program, Initial or Continuing Education
Language French
Campus Paris-Villejuif
Back to School October 2027
Duration
12 months
Aivancity Program: 4 Possible Options
Master's degree
Format
Work-Study Program Work-Study Internship
1 week at school / 3 weeks at a company, plus initial and ongoing training
Required level
Master's degree
Marketing, Communications, CRM, Customer Relations
Acknowledgments
RNCP
, Level 7
, Level 7
AI Solutions Project Manager · No. 38584
MSc in AI & Data for Marketing & Communication
There is no shortage of careers in marketing and communications.
The skills required to pursue these careers vary.
A 6-year post-baccalaureate program in AI and Data designed for careers in marketing, communications, and customer relations, for graduates with a 5-year post-baccalaureate degree who are already experts in their field.
- Open only to candidates with a master's degree (Bac+5) in Marketing, Communication, Digital Marketing, CRM, Customer Relations, or Customer Experience
- Data, Analytics, Generative AI, and Agent-Based AI Applied to Marketing and Communication
- No programming experience required: Boarding for aivancity, 20 hours online with LinkedIn Learning
- Work-study programs, work-study internships, initial training, or continuing education: the company covers 100% of the costs for work-study programs
- 2 integrated professional certifications: Power BI Data Analyst Associate, AI Agent Builder Associate
- 5-Year Diploma Update Guarantee© for MSc graduates
Request for information
Everything You Need to Know About the MSc in AI & Data for Marketing & Communication
Please provide your contact information: the admissions team will get back to you to discuss your profile, the most suitable program, and financial aid.
- 01Brochure & Course Options: curriculum, fees, and schedules for the four course options.
- 02Dedicated admissions counselor: to review your profile, enrollment options, and financial aid.
- 03Funding Simulation: 100% of the costs covered by the company through a work-study program, or a continuing education skills development plan.
- 04Details of the curriculum: the 11 seminars, the AI Product Portfolio Marketing module, and the 2 certifications.
I would like some information
Please enter your contact information below
Start of the school year: October 2027
The program by the numbers
Results that speak for themselves
12 months
To earn a 6-year post-secondary degree (Bac+6) and an RNCP Level 7 credential recognized by the government
75 ECTS
A total of 350 hours of training
6
Applied projects included in the Marketing AI Product Portfolio
2
Integrated Professional Certifications: Power BI, AI Agent Builder
Are you convinced?
Request your information packet
What the MSc Program Covers
Comprehensive expertise in Marketing, Communication, and AI—
—from every angle
With discernment as our guiding principle: mastering, expanding, building, managing, steering, and transforming the fields of marketing and communications through AI and data.
01
Master
Gain a sufficient understanding of the technology to use, select, build, challenge, and manage data, analytics, machine learning, generative AI, and agent-based AI.
Data · Generative AI · Agents
02
Increase
Leverage AI and data to enhance customer insights, CRM, segmentation, personalization, customer acquisition, media, branding, and the customer experience.
CRM · Acquisition · Customer Experience
03
Build
Moving from using tools to designing solutions: RAG, multimodality, Creative AI, applications, agents, workflows, and multi-agent systems.
RAG · Agents · Workflows
04
To govern
Innovating Without Losing Trust: Data Governance, GDPR, Consent, the AI Act, Intellectual Property, Bias, Brand Safety, Deepfakes, Transparency, and Human Oversight.
AI Act · GDPR · Brand Safety
05
Drive
Turning an AI opportunity into a value-creating project: scope definition, Build/Buy/Partner, budget, TCO, ROI, KPIs, risks, adoption, and change management.
ROI · KPI · Change Management
06
Transform
Rethinking processes, customer journeys, workflows, operating models, roles, and skills for a world where humans and agents collaborate.
Operating Model · New Roles
Your journey
12 months,
4 instructional phases
The program consists of 11 seminars spread across 4 phases, supplemented by the AI Product Portfolio Marketing course (6 projects) and 2 professional certifications.
1
Phase 1 · Seminars 1–3
Master & Grow
From Marketing Data to AI-Ready Customer Insights
- AI, Data, and the Transformation of Marketing and Communication
- Data, Analytics, and Marketing Performance Measurement
- CRM, CDP, and Customer Data Architecture
2
Phase 2 · Seminars 4–6
Predict, Create, and Be Visible
From Customer Insight to Creation and Anticipation
- Machine Learning and Predictive Marketing
- Generative AI, Branding, and Content Creation
- Search, Media, and Acquisition in the Age of AI
3
Phase 3 · Seminars 7–9
Act, Coordinate, & Govern
When AI is no longer content to just create but begins to act
- Design of Products and AI Agents for Marketing
- Agency Customer Journeys and Conversational Commerce
- Governance, Risk, and Responsible AI
4
Phase 4 · Seminars 10–11
Lead, Transform, & Discern
Creating Value with AI and Redefining Business Roles
- Managing AI Marketing Projects: From Idea to Value
- The Transformation of Marketing and New Forms of Intelligence for the Augmented Marketer
In addition to the 11 seminars: “Boarding for aivancity” (20 hours online before the start of the semester, via LinkedIn Learning), 2 professional certifications, and the AI Product Marketing Portfolio consisting of 6 projects. Total: 350 hours / 75 ECTS. Start date: October 2027, Paris-Villejuif.
Employability
-Based RolesEnhanced by AI and Data
The MSc does not replace the specialization gained in a Bac+5 program. It builds upon it.
- 01Marketing & StrategyAugmented Marketing ManagerMake better use of data, automate certain analyses, identify the right AI use cases, and devote more time to strategy, positioning, and value creation.
- 02Branding & CommunicationAugmented Brand ManagerLeverage generative AI and customer intelligence to better understand audiences, accelerate content creation, personalize campaigns, and ensure brand consistency at scale.
- 03CRM & Customer RelationsCRM & Customer Loyalty Manager (Advanced)Leverage customer data, predictive models, and AI to enhance segmentation, anticipate behavior, personalize interactions, and optimize customer value.
And also: Augmented Communications Manager, Augmented Customer Experience Manager, Augmented Content & Social Media Manager, AI & Data Project Manager, Marketing AI Product Owner…
Ready to transform your business?
Feel free to ask our admissions team any questions you may have
Paris-Villejuif Campus
Your
campusin the heart of Greater Paris
An ecosystem for learning, experimentation, networking, and transformation, at the intersection of Artificial Intelligence, Data, Research, Innovation, and Entrepreneurship.
🚥
151 Boulevard Maxime Gorki, Villejuif; MetroLine 7, Villejuif Louis Aragon station, 5-minute walk · 15 minutes from Place d'Italie · Tram T7
- 01Collaborative spaces: to make progress on the AI Product Portfolio Marketing between seminars.
- 02State-of-the-art classrooms: for the 11 seminars in the program.
- 03IA Clinic: A testing ground for real-world challenges in marketing, communications, and customer relations; over 120 organizations have already received support.
- 04Entrepreneur District: an innovation and research ecosystem at the heart of the campus.
- 05Corporate Events: conferences, events, and meetings with partner companies.
Meet us
Come see aivancity
in person
Open House on campus, online information sessions, counseling appointments: choose the format that works best for you.
Open House & Online Sessions
Open House & Information Sessions
Visit the campus or participate in an online session, and meet students, faculty, and the admissions team.
One-on-one interview
Consultation appointment
Talk to an admissions counselor to discuss your background, your goals, and your financial aid options.
Marketing
Next School Year · October 2027
You already know your business.
Learn how to transform it.
Join the next cohort of the MSc in AI & Data for Marketing & Communication and enhance your expertise in marketing, communication, or customer relations with AI and data.
Paris-Villejuif · Master’s degree required · Work-study program, internship, initial or continuing education · Start date: October 2027
Financing
For work-study programs, the company covers 100% of tuition costs, subject to the applicable coverage conditions. Estimated costs for other program types: €12,500* for work-study programs or initial training, €12,500 excl. tax* / €15,000 incl. tax* for continuing education.
Application Process
- 01Application FormResume, diplomas and transcripts, academic background and work experience, career goals.
- 02Introductory videoA short video to introduce your background, your motivations, and your career goals, as well as the reasons why you want to add AI and data to your marketing or communications expertise.
The information presented on this page is provided for informational purposes only and is not binding. Given the rapid evolution of artificial intelligence and data, aivancity reserves the right to modify the program content, certifications, terms and conditions, schedule, and fees. The final terms and conditions are those provided at the time of registration.