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aivancity · Morocco Study Tour
Where data
meetsintelligence Morocco Learning Trip · Academic cooperation with ISGA
Two weeks of academic and cultural immersion in Rabat, Casablanca and Marrakech, at the heart of Moroccoâs AI ecosystem and Franco-Moroccan cooperation.
Rabat · Casablanca · Marrakech AI & Healthcare AI & Finance Research & Data AI & Africa
12
Days
3
Cities
3
ISGA Campus
5+
Conferences & visits
Explore
The Learning Trip
Understanding Moroccoâs AI ecosystem
from the inside
An academic cooperation programme combining lectures on artificial intelligence, visits to research and innovation centres, and cultural immersion, in partnership with a leading Moroccan higher education group.
Every year, aivancity organises this Learning Trip in partnership withISGA (Institut SupĂ©rieur dâIngĂ©nierie et des Affaires), which has campuses in Rabat, Casablanca and Marrakech.
Unlike a standard study trip, this programme includes lectures led by ISGA lecturers and Moroccan speakers: AI applied to healthcare and education, AI in finance and marketing, practical AI case studies, all culminating in a project presentation.
In addition, there will be visits to key sites within the Moroccan tech ecosystem: the Orange Digital Centre, the CNRST and its data centre, the CitĂ© de lâInnovation in Marrakech, and UM6P with its StarGate incubator and the 1337 coding school. All of this takes place against the backdrop of a rich cultural immersion across three of the countryâs major cities.
What each edition includes
5+
AI conferences and masterclasses
4+
Research and innovation visits
3
ISGA towns and campuses
1
Project defence
Why Morocco
What the Moroccan ecosystem
teaches us about AI and Africa
Morocco is establishing itself as a hub for artificial intelligence in Africa, combining public research, private innovation and international cooperation â an ecosystem that can only be fully understood by experiencing it first-hand.
01
Morocco, Africaâs AI hub
Strategically positioned between Europe and Africa, with a rapidly growing academic and technological ecosystem.
02
Franco-Moroccan academic cooperation
The partnership with ISGA is an example of practical collaboration between French and Moroccan institutions.
03
AI applied to the continentâs challenges
Health, education, agriculture, finance: lectures and practical case studies demonstrate how AI can be used to tackle real-world challenges in Africa.
04
National research infrastructures
The CNRST, its data centre and the MARWAN network provide an insight into the organisation of research and data at a national level.
05
A dynamic innovation ecosystem
Orange Digital Centre, CitĂ© de lâInnovation, UM6P, StarGate and the 1337 coding school form a complete chain, from training to entrepreneurship.
06
Intercultural immersion as a skill
Working and interacting with ISGA students and lecturers develops an ability to collaborate internationally that can be directly applied in the workplace.
Feedback
2026 Edition
Rabat · Casablanca · Marrakech
12 days, 3 cities, featuring AI conferences at ISGA, visits to research and innovation centres, and cultural immersion. The programme, institutions and speakers for the Class of 2026.
The cities, lectures, speakers and visits vary each year depending on current partnerships
Programme · 2026 Edition
12 days combining AI, research
and culture, organised in phases
From the ISGA campuses to UM6P, from the Orange Digital Centre to Jemaa el-Fna Square: a journey across three cities that alternates between cutting-edge conferences, innovation visits and cultural immersion.
Phase1: Days 1 & 2 · Rabat, ISGA
Welcome & applied AI
ISGA welcome & tour of Rabat
Welcome drinks and a tour of Rabat with ISGA students: Hassan Tower, Mohammed V Mausoleum, Kasbah of the Oudayas.
Conference on AI & Health
AI applied to healthcare and education (Ms Khadija Elazhari).
Orange Digital Centre
Tour of the centre dedicated to digital skills and innovation.
Phase2, Day 3 · Rabat, CNRST
Research & Heritage
CNRST & data centre
CNRSTâs remit, the MARWAN national network, tour of the data centre and the scientific library.
Exploring Rabat
The Medina, the Chellah archaeological site, the coast and the lighthouse.
Phase3, Day 4 · Casablanca
AI & finance
ISGA Casablanca Campus
Welcome and tour of the teaching facilities.
Lecture on AI & finance/marketing
Applications of AI in finance and predictive marketing (Prof. Youne Gherabi).
Hassan II Grand Mosque
Tour of the forecourt and architecture, before travelling on to Marrakesh.
Phase4: Days 5 to 13 · Marrakech
Applied AI & Innovation
Practical AI case studies
Detection of olive tree diseases, generative AI for product photography (Achraf Kharouaa and a former student).
Innovation Hub
Lecture and guided tour of the Cityâs start-ups.
UM6P, StarGate & 1337
Mohammed VI Polytechnic University, the StarGate incubator and the 1337 coding school.
Phase5: Days 8 to 15 · Marrakech
Culture & closing ceremony
Immersion in the medina
Jemaa el-Fna, Medersa Ben Youssef, Dar Bellalj, Secret Garden and Majorelle Garden.
Conference & project presentations
Lecture on AI in Morocco and Africa, followed by project presentations to mark the end of the programme.
Gallery · 2026 Edition
The immersion in pictures
Photos to follow. Each space below may be replaced by actual photos from the Class of 2026.
The Class of 2026 in Morocco
Welcome on the ISGA campus
Lecture in the lecture theatre, ISGA
CNRST, MARWAN Days, Rabat
Kasbah of the Oudayas, Rabat
Hassan Tower, Rabat
Hassan II Grand Mosque, Casablanca
Cultural immersion and Moroccan cuisine
Institutions · 2026 Edition
The places that left their mark
this edition
Six institutions representing the 2026 edition: academic, innovation, research and cultural. The programme varies each year depending on current partnerships.
Academic partner
ISGA (Rabat, Casablanca, Marrakech)
Higher Institute of Engineering and Business, with three campuses. The Learning Tripâs academic partner, hosting the conferences and project presentations.
Digital innovation
Orange Digital Centre
A key organisation for the development of digital skills and innovation in Morocco, focused on training, entrepreneurship and supporting young tech talent.
Research & Data
CNRST
National Centre for Scientific and Technical Research. Presentation of the national MARWAN network, tour of the data centre and the scientific library.
Start-ups & ecosystem
Innovation & Start-ups
Meetings with the Moroccan innovation ecosystem: Marrakech Innovation City, UM6P and its 1337 coding school, pitches and discussions with tech start-ups.
Heritage & culture
Rabat, Casablanca & Marrakech
Hassan Tower, Kasbah of the Oudayas, Hassan II Grand Mosque, the medina and gardens: an immersion in Moroccan heritage and culture, offering a break from the academic programme.
Speakers · 2026 Edition
Speakers
for this edition
The ISGA organisers and speakers we met across the three cities, as well as the support from aivancity.
Organisers & speakers
MB
Mohammed Baidada
ISGA Rabat organiser
SH
Said Harchi
ISGA Casablanca Organiser
AK
Achraf Kharouaa
ISGA Marrakech Organiser
KE
Ms Khadija Elazhari
AI Health & Education Conference, Rabat
YG
Prof. Youne Gherabi
AI in Finance & Marketing Conference, Casablanca
SM
Ms Safaa Makati
ISGA Lecturer, CNRST visit, Rabat
GT
Gaëlle de Thoury
Administrative assistant at aivancity, support
Highlights from this edition
AconcreteFranco-Moroccan collaboration: The ISGA partnership has enabled French and Moroccan students to work together across the three campuses.
AI addressingAfricanchallengesHealth, agriculture, finance: lectures and practical case studies rooted in the African context.
Research andinnovationinfrastructureFrom the CNRST data centre to UM6P and Ăcole 1337, the entire chain, from research to start-ups.
Arichcultural immersion: Rabat, Casablanca and Marrakesh provided a cultural and human foundation that left a lasting impression on the cohort.
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