Generative AIInnovation & Competitiveness Through AI

Artificial intelligence takes center stage: Netflix is experimenting with generative creation

On July 3, 2025, Netflix reached a symbolic milestone: for the first time, the platform incorporated generative artificial intelligence technology into the production process of one of its original series.
The initiative, which is still in the experimental phase, does not involve the script or dialogue, but rather certain visual elements generated by an AI image generator.

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