Choosing a birthday gift, comparing two smartphones, picking a vacation destination, or even planning a grocery shopping trip. For a long time, these decisions were influenced by advice from friends and family, recommendations from salespeople,…
Meta Launches Forum, Its New Reddit Powered by Artificial Intelligence
Meta is continuing its push into artificial intelligence with the launch of Forum, a new community platform heavily inspired by Reddit but enhanced with a significant layer of AI. Behind this app—which is discreetly integrated…
E-commerce: 31% of French online shoppers use artificial intelligence
Artificial intelligence is no longer limited to transforming professional applications or digital creative environments; it is now becoming central to consumer behavior. During the presentation of its annual e-commerce results, Fevad unveiled a study conducted…
Christmas Through the Lens of Artificial Intelligence: What Changes Are in Store for Homes and Businesses?
The Christmas season is now one of the times when artificial intelligence is in highest demand, often without users being fully aware of it. A surge in shopping, logistical peaks, increased activity in customer service,…
Amazon vs. Perplexity: The Battle for the Future of Online Retail
E-commerce is undergoing a profound transformation. After revolutionizing global retail, Amazon now faces an unexpected competitor from the world of conversational search: Perplexity AI. Built on generative artificial intelligence, Perplexity AI aims to transform the way consumers access information and make purchasing decisions.
AI is transforming Shopify: traffic has increased sevenfold and orders have increased elevenfold in less than a year
The artificial intelligence revolution is no longer limited to research or content creation: it has now established itself as a strategic economic driver in e-commerce. Canadian giant Shopify, which hosts more than 2.1 million active…
Artificial Intelligence in the Shopping Cart: French Consumers Embrace Augmented Shopping (Havas Market Study)
E-commerce is undergoing another transformation, this time driven by the rise of generative artificial intelligence technologies. According to a recent study conducted by Havas Market among more than 1,000 French people, 54% of consumers say that AI will transform the way they shop within the next five years.