Artificial intelligence is no longer limited to transforming professional applications or digital creative environments; it is now becoming a central part of consumer behavior. On the occasion of the presentation of the annual e-commerce results, the…
Christmas Through the Lens of Artificial Intelligence: What Changes Are in Store for Homes and Businesses?
The Christmas season is now one of the times when artificial intelligence is in highest demand, often without users being fully aware of it. A surge in shopping, logistical peaks, and increased activity in customer service…
Amazon vs. Perplexity: The Battle for the Future of Online Retail
E-commerce is undergoing a profound transformation. After revolutionizing global retail, Amazon now faces an unexpected competitor from the world of conversational search: Perplexity AI. Built on generative artificial intelligence, Perplexity AI aims to transform the way consumers access information and make purchasing decisions.
AI is transforming Shopify: traffic has increased sevenfold and orders have increased elevenfold in less than a year
The artificial intelligence revolution is no longer limited to research or content creation: it has now established itself as a strategic economic driver in e-commerce. The Canadian giant…
Artificial Intelligence in the Shopping Cart: French Consumers Embrace Augmented Shopping (Havas Market Study)
E-commerce is undergoing another transformation, this time driven by the rise of generative artificial intelligence technologies. According to a recent study conducted by Havas Market among more than 1,000 French people, 54% of consumers say that AI will transform the way they shop within the next five years.
