• Marketing: Understanding Customer Behavior Through AI

    Onepoint is a consulting firm specializing in the digital transformation of businesses and organizations.

    Alexander Morakjovski, a data scientist at Onepoint, worked on a customer segmentation solution for an international company. The goal? To help the marketing team better target purchasing behaviors by region.

    The project used a clustering model (K-means) to segment customers based on various criteria. The promising results, as measured by a high silhouette score, suggest a positive impact for the company.

    Onepoint is a consulting firm specializing in the digital transformation of businesses and organizations.

    Alexander Morakjovski, a data scientist at Onepoint, worked on a customer segmentation solution for an international company. The goal? To help the marketing team better target purchasing behaviors by region.

    Watch the video on YouTube