• Retail: AI-powered personalized promotions

    AVISIA, a consulting firm specializing in data, AI, and digital technology, helps companies make effective use of artificial intelligence. In the retail sector, AVISIA has developed an innovative solution that enables the personalization of promotions based on individual purchasing behavior.

    Using an advanced machine learning algorithm, AVISIA calculates key metrics such as promotional response, average basket size, and purchase frequency to determine the best promotional offer for each customer, while optimizing margins and the overall promotional rate.

    Join Charlène Dupont, a data scientist at AVISIA, to learn how this solution significantly improves the effectiveness of marketing campaigns while complying with GDPR regulations, and how it is now expanding internationally.

    AVISIA, a consulting firm specializing in data, AI, and digital technology, helps companies make effective use of artificial intelligence. In the retail sector, AVISIA has developed an innovative solution that enables the personalization of promotions based on individual purchasing behavior.

    Watch the video on YouTube