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From ChatGPT to the smart browser: OpenAI is pushing artificial intelligence even further

OpenAI, the company behind ChatGPT, is actively working on a new interface that could well transform the way we interact with the web: a smart browser powered directly by artificial intelligence.

This project, which builds on the advancements of ChatGPT-4o, aims to offer a radical alternative to traditional search engines by combining natural conversation, access to information, and algorithmic reasoning.

The idea is simple yet ambitious: to enable users to interact with the web, query sources using natural language, obtain intelligent summaries, and, ultimately, transform web browsing into a continuous interaction with context-aware conversational AI1.

Unlike a traditional search engine, OpenAI’s browser would leverage ChatGPT’s capabilities to:

Users would no longer navigate on their own: AI would become a knowledge co-pilot, capable of guiding, alerting, and even engaging in discussion.

The engine behind this browser could be based on GPT-4o, ChatGPT’s latest model, which is capable of multimodal processing and real-time generation. Among the expected advancements:

These features make the tool a true cognitive assistant, rather than just a browser.

This type of AI browser could revolutionize practices in many fields:

For businesses and educational institutions, this raises a strategic question: how can these tools be integrated while training users to maintain their critical thinking skills in the face of the automation of knowledge?2

Several issues will need to be addressed to ensure responsible use:

These issues will be all the more sensitive given that the browser is likely to become a major gateway to the digital information ecosystem.

By controlling both the language model (ChatGPT) and the browser, OpenAI has established itself at an unprecedented level in the knowledge access chain. This gives the company the role of a filter, a mediator, and potentially a cognitive influencer.

This trend raises several fundamental questions:

As AI becomes a gateway to knowledge, its governance is becoming just as critical an issue as its performance.

OpenAI’s browser project is not merely a functional extension: it redefines the boundary between the user, the interface, and the information. If AI becomes capable of structuring, prioritizing, and interpreting the web on our behalf, a new cognitive era will dawn.

This leaves us with a question: do we want to navigate with AI or through it? This choice, far from being purely technological, is deeply societal. It will shape our relationship to intellectual autonomy, truth, and learning in a world guided by artificial intelligence3.

1. OpenAI. (2025). Exploring AI-native web experiences.
https://openai.com/blog

2. MIT Technology Review. (2025). Will AI browsers replace search engines?
https://www.technologyreview.com/

3. Stanford HAI. (2024). The cognitive risks of AI-mediated browsing.
https://hai.stanford.edu/

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